Canadian Study says Sports Drinks are Ineffective

Not really that surprising, but I would like to see more study on this. I expect that the drink companies will rebut this soon enough.

But those taking Crosby’s cue on sports drinks might be placing too much faith in Gatorade’s “fuel” claims. A new study from Brock University, published in the June issue of the Scandinavian Journal of Medicine and Science in Sports, says sports drinks don’t improve athletic performance.
Steve Cheung, professor and a Canada research chair in environmental ergonomics and the lead author of the study, says the message that dehydration affects performance simply did not stand up to scrutiny.