Stemming the media hype on stem cell therapies

Yes. A resounding yes. But the media doesn't sell media without something to grab people's attention. The problem is more than just the scientists, but it probably starts there.

“As the dominant voice with respect to timelines for stem cell therapies, the scientists quoted in these stories need to be more aware of the importance of communicating realistic timelines to the press,” said researcher Kalina Kamenova, co-author of the study with professor Timothy Caulfield in the U of A’s Health Law Institute, based in the Faculty of Law.

Their analysis of media coverage showed that most news reports were highly optimistic about the future of stem cell therapies and forecasted unrealistic timelines for clinical use.