Harper's been fighting a war against facts since he started - the facts just aren't on his side. But he knows that people do not make decisions based on facts unless the facts back up their emotional responses.
So let's make sure that we appeal to people's emotions this election year - the desire for a healthy environment, to leave a good world for our kids to live in, to provide an economy that can compete in the future - and back up this appeal with facts. If we do it right we will have an unbeatable 1-2 punch that will lay the Conservatives on the mat and down for the count.
But make sure we don't rely on facts only.