The (CDN) Researcher Elves Behind Your Merry Feast

Hmmm.... I've not been a fan of "virgin" beer, but I think I may have to track this down. Note that there are other festive-food items in this press release.

This festive season, designated drivers, expectant mothers and those who wish to avoid drinking alcohol have a new alternative to orange juice and soda. In 2012, MADD Virgin Drinks, a line of alcohol-free drinks produced under licence to Mothers Against Drunk Driving (MADD), partnered up with Niagara College’s Canadian Food & Wine Institute to develop the best-tasting virgin beer around. Forget lime-flavoured beer, MADD wanted to offer customers a real treat - a delicious alcohol-free craft lager. Well, they succeeded. This past April, MADD manufactured its first batch of Virgin Craft Brewed Lager, and recently won the top prize in their category at the U.S. Open Beer Championships.
— http://www.marketwired.com/press-release/the-researcher-elves-behind-your-merry-feast-1976839.htm